Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Are you cut out to make the sale?

Stop having conversations about price.

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.

To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.

Got a great product that's all steak and no sizzle? Road ID co-founder Edward Wimmer on how to craft the killer pitch.

The first place your customers meet you is online. So it's time for a spot check: Are you looking your best? Customer relationships are job No

I ask one question to determine whether a new company has a future. The 15-second answer tells me all I need to know When entrepreneurs ask us to evaluate business ideas, we always respond first with the same question: “What problem will your new venture solve?” Their one-or two-sentence answers---10 or 15 seconds at the most---are often enough to predict the future. Too frequently, entrepreneurs quickly get sidetracked talking about things like the amazing technology they hope to use, the fantastic team members they’ll be working with, or the resources they hope to leverage

Drybar closes a $16 million investment to help with expansion while its biggest competitor marches into its territory.

In early 2010, Jane Byrant Quinn and Carll Tucker launched a community-based news website. Today they compete with AOL. Here's how they changed the game.

Use these nine techniques to account for how your customer's brain could be wired, and seal the deal.

Looking to build strong relationships with your clients? Master their personal styles.

Dont goose near-term results at the expense of long-term value creation.

After spending over 200 days on a cruise ship, Sixthman founder Andy Levine offers his perspective on what happened on the Costa Concordia. I am probably one of the few 41 year olds who has been on over 50 cruises in my lifetime and was actually on a cruise last weekend when the news of the Costa Concordia incident broke

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

How one man went from chasing start-up and technology jobs in Silicon Valley to creating a thriving craftsman shop making custom ukeleles for the likes of Eddie Vedder. Gordon Mayer's first job out of college was working for a start-up company creating industrial robots.