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Feed Subscription4 Ways to Build an Irreplaceable Business
The more difficult your company is to replace, the longer you'll survive and the more money you'll make.
Read More »Craft the Perfect Icebreaker
A sales meeting is no time to talk about the weather.
Read More »How to Make a Trade Show Profitable
If youre going to spend thousands of dollars for a trade show booth, get your moneys worth.
Read More »Make Daily Deal Sites Pay Off: 4 Steps
Step No. 1: Realize that the daily deal site may very well need you more than you need it.
Read More »Faster, Cheaper 3D Printing
Someday, 3D printers may become as common as inkjet printers. Until then, there are affordable and easy ways to try them out.
Read More »Get Funding Without Asking
An inside look at how YCharts scored $4.75 million in funding. YCharts CEO Shawn Carpenter had a great idea when he was still at Google.
Read More »Master Your Financials—No Excel Required
For the mathematically challenged: A Web tool that sifts through your numbers and spots trouble for you. Math is not my friend , even though we did have a long-term relationship throughout my formative years. (If you’re reading this, Fourier Analysis and Partial Differential Equations, don’t forget: You didn’t dump me, I dropped you.) Accounting isn’t my friend either
Read More »The Apple Store’s Secret Sauce
Per square foot, Apple outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Ask a seasoned entrepreneur how to increase sales and you'll likely hear such terms as up-sell and cross-sell
Read More »The Last-Minute Black Friday Plan
Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity
Read More »Why Big Business Marketing Strategies Won’t Work for You
See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names
Read More »Should You Build a Membership Site?
Want to launch a membership website? These experts explain what it takes
Read More »How to Hook a Life-time Customer
Put yourself in the mind of the customer: give them what they want and don't make them pay for it...right away.
Read More »Stop Losing Client Negotiations
These 15 easy rules will help you ensure that negotiations work to your advantage, and also benefit your customers. Even after you've closed a deal , there's often an all-important last step: negotiating the final terms. With a simple purchase, it's a formality, but when it comes to something complex, like a real-life solution to a complex problem, the negotiating can sometimes be the longest step in the sales cycle.
Read More »Don’t Let Customers Bully You
If you're a pushover, you'll completely lose a customer's respect. Follow these six steps to diffusing customer anger without caving in. My recent column Top 5 Ways Big Customers Screw With Small Vendors points out that some buyers see sellers—that means you—as scapegoats
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