Brand strategists Chris Bryant says the U.S.
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Feed SubscriptionMindshare Technologies CEO John Sperry Addresses Your Complaints
Got a beef about the bathroom in your local Arby's? Tell John Sperry. He's up to his ears in customer complaints.
Read More »Kindle Fire: Making a Silk Purse
Just about every news outlet in the world is buzzing about the launch of Amazon's new Kindle tablet, called the Fire. The real story is not the Fire, however. It's Amazon Silk, the new properietary browser created just for Kindle
Read More »Is Your Website Smartphone and Tablet Ready?
Deciding whether to build a tablet or smartphone specific site requires an evaluation process, but it could be worth the payoff. Amazon has been making headlines much of September
Read More »Wrapp It Up: Spotify Founding CTO’s Startup Hopes To Cure Merchants’ Daily Deals Woes
A mobile app that lets people send gift cards to friends is not the work of a deals company. But it is using discounts to deliver customers--especially the specific demographics individual merchants want--into brick-and-mortar stores. Daily deals have exploded into a $4 billion industry almost overnight because there’s no shortage of merchants who would like to lure online customers into their real-world establishments.
Read More »The Aspen Institute, Citibank Team Up To Secure Good Credit Scores For Struggling Business Owners
These days it’s impossible to get anything significant--a phone, car, or house--without having your credit score checked first. And the penalty for having a low score--or worse still, no score--is higher than you might think. According to the non-profit Credit Builders Alliance , individuals with poor numbers can pay $250,000 in extra interest over their lifetime
Read More »Untangling Blockbuster And Dish Network’s Pricey Netflix Alternative
On Friday, Dish Network and Blockbuster held an event called "A Stream Come True," where many assumed the two companies would finally reveal what they've been working on since the acquisition five months ago. How would Dish revive Blockbuster, a badly bruised brand, to compete in such a crowded and competitive space? "When the technology changes, when the customer changes, you better change," began Dish Network CEO Joe Clayton Friday.
Read More »Using "Soft" Innovations To Create Amazing Customer Experiences
To generate growth, companies seem to love "hard" product innovation--the type of expensive breakthroughs that require engineers and PhDs to toil away deep in the lab. Think Teflon, Viagra, or the Segway scooter. The challenge with this type of innovation is that it's expensive and high risk because it requires a lot of marketing dollars to educate consumers, not to mention the cost of developing the product itself.
Read More »How Lack of Capital Can Drive Innovation
“You shouldn’t wait for change—you should pioneer it,” said Paul Block, CEO of Merisant, the company that makes the sugar substitute Equal, and his remark pretty well summed up the theme of last Thursday’s conference session, “Growth and Innovation: Leveraging the Momentum.” A standing-room-only audience attended the panel discussion, in which Block was joined by serial entrepreneur Howard Tullman, CEO of Tribeca Flashpoint Digital Media Arts Academy, and Lisa Price, CEO of Carol’s Daughter, a cosmetics company she launched 18 years ago while working as an assistant writer on “The Cosby Show.” Perhaps the best illustration of Block’s precept came from Price. Four years ago, she said, she and her management team had detected early signs of a major change in the tastes and preferences of their customer base, principally African-American women
Read More »Hassle Maps: The Genesis Of Demand
"I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette.
Read More »One Simple Question to Unlock Unbeatable Marketing: Clayton Christensen Interview
Clayton Christensen is someone I greatly admire.
Read More »Starting Up Against the Odds
Kate Kelly launched Minnesota Bank & Trust amidst the 2008 market crisis. She says shes ready to take it through another. “Here we go again,” Kate Kelly, chief of three-year-old Minnesota Bank & Trust, thought as she saw the market plummeting in early August.
Read More »Noteworthy Ties
This fall, give a tie a personal touch with the Herm
Read More »Listening To Your Customers With The Five Digital Senses
After a one-day course I teach on “influence,” participants often comment that they are surprised it took so long to get what they came for. They signed up to learn how to convince people, how to shape others’ perceptions, how to make more conversations go the way they want them to go.
Read More »How to Issue a Great Apology
%excerpt% Read more here: How to Issue a Great Apology
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