The three types of people that are necessary for any team tasked with innovation. Bloomberg recently profiled an entrepreneurial luminary, Steve Blank, who teamed up with the National Science Foundation to teach classes for the newly formed NSF Innovation Corps. The NSF I-Corps, as it's called, seeks to commercialize new products out of U.S
Read More »Tag Archives: customer
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Patti Hart, CEO of International Game Technology, says it's important to see the customer is an individual first.
Read More »Don’t Discount: Here’s Why
Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.
Read More »Perfecting the Business of Brainstorming
Inc. 5000 Applicant of the Week, Spigit, helps companies curate employee ideas and feedback to create a better product or service. As applications for the 2012 Inc.
Read More »How to Be a Visionary Thinker
Are you bringing home the paycheck of your dreams? You can get paid well for doing what you love when you tap into the visionary within. When we entrepreneurs talk about "the dream," we are not talking about a fantasy, like winning the lottery.
Read More »Friday Fail: Strangest Company Policies
Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: senseless workplace policies
Read More »Sales: Art of Convincing is Dead
Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it. A good friend recently asked me about how sales organizations balance customer-centric thinking with making their number and closing sales.
Read More »True Job Security: It’s Still Possible
If all you are is what you do, you have no job security. Nada. Zilch.
Read More »Project 101: Don’t Fumble Your Pass
Every new business initiative needs a champion--someone who takes responsibility for driving its success forward.
Read More »Customer Problems Are Your Opportunities
Don't ignore your customers' headaches. Here's how you can use them to boost business.
Read More »Flashback: A Young Michael Dell Talks Growth Strategies
In a 1995 interview, the mastermind behind Dell Computer reveals how he went from dorm room to industry leader. In 1995, I spent an hour talking to Michael Dell, founder of Dell Computer, about how he built his company from a startup in his dorm room into one of the largest PC manufacturers in the world
Read More »4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos
Read More »Essential Reading List for New Entrepreneurs
Everything you need to know to become a successful entrepreneur is in these six essential books. Few of us are born knowing everything it takes to be an entrepreneur. You may have the spirit, the personality, the drive, but often we still need to learn the tricks of the trade in order to become truly successful
Read More »Get Closer to Key Customers
What are you doing to maintain and strengthen your relationships with your key accounts? In the old days, you developed relationships with customers through shared experiences. Golf, hunting, fishing, sporting events, meals–all bonding opportunities.
Read More »3 Steps to Defend a Higher Price
You can charge more than your competition once you learn how to make price irrelevant.
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