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Get inside your customer's head. For start-ups, making those first few sales can be the hardest part, writes Chris Savage ( savagethoughts.com ), co-founder of Wistia, a video hosting site. Truly understanding your customers will help

Got a product?

For Amazon, the deep discount wasn't a random bout of charity--it represented a huge opportunity to present consumers with an alternative to iTunes, and to introduce its cloud-based music service. How'd that go? Behold, the power of Lady Gaga.

Every business needs to keep their people connected and communicating. Here is how to select a cell phone plan to meet the needs of your staff while keeping costs low

Dorsey and Square COO Keith Rabois talk to Fast Company about their unintentional, design-driven revolution, what it means for the cash register space, the deals space, and the future of buying ... everything

Can laughs make the sale? Plus, the new deal-site ecosystem, loving the Like button, and the rest of the day's news for entrepreneurs. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs

Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.

Thinking of going green? Switching to eco-packaging can be tricky. These steps will make the process a little smoother.

The story of how Peter Shankman, founder of HARO.com, sold his company to one of his largest advertisers Being a former PR guy , Peter Shankman has a deep Rolodex of friends and acquaintances. One day, a journalist friend asked Shankman if he knew an expert source for a story he was writing. Shankman sent the journalist's request to his database of e-mail addresses and was able to find an expert keen to be quoted for the story.

About half of all sales representatives miss their yearly quotas. Here's what your company should do about it.

Whether you're attending your first trade show or you 50th, these tips will help your company stand out and succeed. Some companies who think of trade shows as an expense attend to defend their turf from new competition.

As a business owner, you have to work within a lot of confines—a small (or no) staff, a limited budget and only so many hours in the day. If you’ve made your business a success, you’re probably a master of saying “no” to tasks that aren’t important or should be handled by someone else, or some outside service. But saying “no” is about more than delegating and declining tasks

Leveraging synergistic brands can take a business to new and exciting heights. How can co-branding help you to reach an expanded audience with your message?

%excerpt% See more here: Making Life Easier for His Customers

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs.