Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.
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Read More »4 Stages of Business Commitment
So you're ready to start a business but how committed do you want to be? Use these four examples as your guide. Many of our readers are interested in starting a business and find themselves at various stages in the process.
Read More »5 Signs You’re Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences
Read More »Capitalize on a Lack of Focus
Lack of focus can be a core competency.
Read More »4 Steps to Closing the Deal
Do you have a high-stakes RFP? If so, its important to follow a systematic approach to identify how you can best add value for your customer. We’ve been leading an effort to help one of our clients choose a long-term strategic partner to jointly build a business in the healthcare sector.
Read More »Is Your Marketing Totally Out of Date? 10 Ways to Tell
Marketing isn't only about what you're pitching, but also about how you deliver the message. We've asked a slate of successful young entrepreneurs what not to do.
Read More »Your Interns Could Save Your Business
You may be surprised by the value that an intern can provide to your business's growth strategy. We’ve probably all had the experience of stepping into a retail store and receiving too little, or worse, too much attention from the staff
Read More »How to Sell Yourself: 6 Tricks
In every sales situation, your No. 1 job is to sell yourself to the customer. Here's how
Read More »Don’t Cut Your Price: 6 Tricks
The pressure to discount can be overwhelming. These conversational tricks can help you push back
Read More »How to Avoid ‘Zombie’ Customers
Is that deal dead or alive? Here's how to spot, kill, or just avoid these time-wasters
Read More »Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?
Read More »Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight
Read More »Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?
Read More »Selling at a Loss Good for Business?
Killing an unprofitable product isnt always the best path. Here are four scenarios where sustaining a poor performer can help the business grow. Common sense would tell you that if you have unprofitable products, removing them from your portfolio will increase the overall profitability of your business
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