Strategy seems to have fallen on hard times. In his recent Fast Company piece “ Culture Eats Strategy for Lunch ,” author Shawn Parr joins a long list of commentators, psychologists, authors, and consultants who’ve used that dietary line to argue that company culture is a greater determinant of success than competitive strategy
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Is your product or service a coveted diamond or a chunk of coal?
Read More »The 10 Most Popular Stories Of The Week
Catch up on the stories readers deemed most clickworthy this week from Fast Company, Co.Design, Co.Create, and Co.Exist. This week, we revealed our annual Most Innovative Companies list.
Read More »5 Ways to Get Your Business Through Crisis
When a marketing initiative fell through, my husband and I were left holding hundreds of thousands of dollars in inventory. Here's how we turned things around.
Read More »Hard Truth: 6 Reasons Start-ups Fail
How do you know if your company will fail? While no one has a crystal ball, there are traps that snare entrepreneurs again and again
Read More »5 Tips to Turbocharge Your Business
The recession is ending. Will you be ready?
Read More »Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.
Read More »Protect Yourself From Poachers: 5 Tips
Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. It is a regular lament in many organizations that more time and attention is paid to landing new sales rather than serving and growing the accounts the company already has. Commission and promotion programs time and again focus almost exclusively on acquisition of accounts over retention of accounts
Read More »Why User Experience Is Critical To Customer Relationships
User experience is a priority that should, in some way, find a home within the design of any new-media strategy.
Read More »Are You Bigger Than Your Widget?
The value of customer relationships runs much deeper than a good product or service. Often we receive many great questions and comments from the readers of our Inc.com column
Read More »Entrepreneur’s Test: Can You Step Away?
Can your business run indefinitely without you at the helm? Michael E. Gerber, author of The E-Myth, outlines the steps you need to take to get there
Read More »Raising Capital? Follow These PR Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money.
Read More »If Your Customers Are Poised For Revolt, It’s Time For Extreme Trust
Two thousand years before smartphones, Plato suggested that excessive democracy would lead directly to tyranny, because sooner or later the majority will choose to trample the rights of the minority.
Read More »Staying Competitive In A Customer-Centric World
I stopped asking my students to write essays years ago. When I required them, I was shocked to find nearly half of the papers had been plagiarized! These young college undergrads, studying entrepreneurship, could not understand why copying text from a Google search and pasting it into a paper as your own is wrong.
Read More »How to Lead Through Uncertainty
In a tough economy, the worst thing to lose isn't money. It's credibility as a leader.
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