Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Calling a decision-maker but getting voice mail again and again?

Cause marketing seems so simple... until it's not.

American Giant, an apparel line launched today, signals that American manufacturing is making a comeback. Still, there are obstacles--and misconceptions--to overcome.

Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Every business has a break-even volume on their product line.

Sometimes walking away is worth millions of dollars in lost revenue. Firing a client will be one of the best things you will ever do for your business

Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting funding.

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.

Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition. Customer loyalty is the key to profitability

Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage. Sometimes less really is more , especially when you’re starting a company

Fred Wilson wrote two posts in 2010 that were very influential with the startup community. The titles were: Mobile First, Web Second Mobile First, Web Second (continued) .

An experienced VC throws cold water on entrepreneurs hoping to move up in a crowded market. If youre not in the top tier, it's time to re-segment. It makes sense that entrepreneurs are drawn to fast-growing markets

The best and brightest stigmatize sales jobs. But they're fundamental to the success or failure of small business.

Do your customers really trust your company? Ask yourself: If you were the customer, would you trust your company?

We're living in a world of beta tests and products that are released and then improved.

When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president