Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Ben Chestnut is the CEO of MailChimp , a successful company that helps its customers design exceptional email campaigns. MailChimp has found great success by going freemium. Read on to learn how MailChimp funds creativity to help developers create interesting integrations with their product.

You may be familiar with SAS 70: an audit standard used for businesses that provide a service relating to their clients’ finances. If you feel like you just figured out SAS 70 audits, I’m sorry to say that from now on, you will be undergoing Statement on Standards for Attestation Engagements 16 (SSAE 16) assessments instead.

After two decades of working with the tech giant, Darryl Peck opened a small Apple retail store called PeachMac.

We all know it’s a bad economy, so why pay attention to monthly economic reports? It’s a fair question, and one that a lot of small business owners wrestle with. The truth is that monthly economic reports can be valuable to small business owners.

Gwyneth Paltrow wrote on her lifestyle website Goop that she's "kind of in love with Erin McKenna," founder of the popular gluten-free bakery Babycakes. Recently Actress Zooey Deschanel had contestants on Top Chef Masters scrambling to prepare a gluten-free meal for her.

WAKA Kickball co-founder Johnny LeHane talks about building longer term relationships with his customers--and learning to ask for help.

Break a business plan into bite-sized pieces, to focus on what matters most right now. The first of a three-part series

Twitter hosts town hall meeting, App store hits 15 billion sold, Facebook fights back, and more. President Obama tweets

The latest travel trend is incorporating tech into offerings at hotels, airports, on airplanes and more. Virgin America and Ace Hotel in NYC have announced partnerships with Google to provide guests with Chromebooks for free on select flights. iPads, however, are already lots of other places

Adrian Slywotzky is an expert in profitability, evident in such books as The Profit Zone and Profit Patterns .

When business owners want a new logo, website, or graphic design work, it's often an arduous and intimidating process that can involve filtering through vast numbers of freelancers' portfolios. Enter 99designs , a four-year-old online marketplace that is quickly becoming to graphic design what Craigslist is to housing listings

Are your customers likely to recommend your business to their friends? The answer can make or break your business. Most start-ups know whether their customers are satisfied

How can you get your non-sales employees to help "sell" your business? If you have salespeople, you know what they're usually motivated by: cold hard cash. And if they're not, they shouldn't be your salespeople

FREEDOM AND COMMERCE The commentary by Jonathan Zittrain on “ Freedom and Anonymity ” [Forum] misses the point.

By sending out a tweet for action, businesses can connect with their customers in a fun way, while rewarding their most loyal and enthusiastic customers with lucrative prizes. When JetBlue social media strategist Morgan Johnston and his colleagues were called to a meeting to discuss how to increase awareness of the @JetBlueCheeps Twitter account, they opened up the discussion to their Twitter followers—asking their opinions on what should be done differently