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4 Rules for Better Marketing

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

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Rock Star CEO? Not So Much

Says who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations.

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How to Tell a Mentor He’s Wrong

He's got the experience and the know-how, but his advice is off the mark. How to handle a mentor you don't agree with.

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What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

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Attitude is a Choice. Choose Optimism

Optimists outperform pessimists on the job by as much as 50 percent. Which do you choose to be? When you wake up every day you have two choices

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12 Easy Ways to Increase Sales

Make these easy tweaks to your sales process to create a huge increase in sales revenue. Want to sell more? Here are 12 simple actions that you can take today that will increase both revenue and profit.

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Brainiacs for Your Business

Our company is stocked with scientists, but we still can't solve every technical challenge ourselves. Enter the scientific advisory board

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Happy New Year! Your Revenues Are $0

Each year provides a clean slate and a chance to grab market share from competitors. Here are three tasks to get you started.

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Will That Prospect Buy From You?

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.

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