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How Marketing May Save London’s Bees

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To stop honeybees--some of the planet's most important food pollinators--from continuing to disappear at an alarming rate, London has launched a tongue-in-cheek campaign to raise awareness about the problem. It's hard to say exactly why honeybees the world over are disappearing. Evidence points to viruses , fungi, cell phone use , pesticides, and climate change as potential causes (or parts of a larger cause).

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