Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you dont know which products create the most value for your business, youre probably missing out on key growth opportunities. Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure.

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money.

The same maps that can help you find your way to the mall can help the police predict where meth labs will pop up next. Here's a look inside the strange, fascinating world of geospatial predictive analysis. Google Maps is a lifesaver

For many women business owners, the shortest route to a a million in revenues runs through Washington. All business owners, especially women owners, know that getting to a million in revenues is a tough hurdle

So Punxsutawney Phil says there will be six more weeks of winter. Who cares? This weather has really messed up businesses all around the country

The step-by-step guide to using Google's best offerings, but spreading your online eggs into more than just one big basket out in Mountain View, California. Google has a new universal privacy policy taking effect March 1.

Breaking news from your editors at Fast Company, with updates all day.

If Google's going to keep tying all their services together, you may as well know how that will work, and how you can benefit from it. In just over a month, Google will change its privacy policies for all its products. Actually, Google is combining 70 different policies into a single set of rules, defining how the company treats all the personal information you provide

Recognize any of these devices from your briefcase?

Which limb do you prefer? If you’re like most members of our species, you prefer your right hand for most tasks.

If 2012 is the year of Big Data, it will likely be the year vendors and consultants start to over-promise, under-deliver, and put processes in motion that will generate insights and potential risks for years to come. This year will be the year of Big Data.

When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president

Working overtime doesn't increase your output. It makes you stupid.

Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

The social network officially crunched the data. Here's what Facebook users like -- and how to make it work for your brand. You use Facebook as a way to connect to customers, but on average, only 7.5 percent of Facebook users subscribed to business fan pages see posts from those pages daily.