Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.

A novel technique for materials research is unexpectedly also contributing to the nuclear safety efforts of the International Atomic Energy Agency. Pacific Northwest National Laboratory scientist Dr

When you are able to put on the striped black-and-white referee shirt and mediate conflict, you've taken a large step toward becoming a more valuable leader.

Sometimes the Web services you rely on crash... or get taken down by the feds (sorry, Megaupload.com!).

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

How one man went from chasing start-up and technology jobs in Silicon Valley to creating a thriving craftsman shop making custom ukeleles for the likes of Eddie Vedder. Gordon Mayer's first job out of college was working for a start-up company creating industrial robots.

(PhysOrg.com) -- Today’s most powerful telescopes collect huge amounts of data from the most distant locations of the universe – yet much of the information is simply discarded because it involves small length scales that are difficult to model. In an effort to waste less data from cosmological surveys, a team of scientists has developed a new technique that allows researchers to use otherwise unusable data by "clipping" some of the highest density peaks, which present the greatest challenge to models. This data could provide a way to address some unsolved problems in physics, including estimating the neutrino mass and investigating theories of modified gravity.

It's time to ship out those W-2s and 1099s again. Yes, it feels like a waste of time and money, but pay attention: The IRS takes this very, very seriously

Our profile of DJ Patil, Data Scientist at Greylock Partners. His career includes being a researcher at Los Alamos, a Defense Department fellow, a virtual librarian for Iraq, a web-security architect for eBay, and head of a data team at LinkedIn, where his team created "People You May Know." @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333!important; text-decoration:underline;} .kaiser a:hover {color:#666!important;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar DJ Patil pulls a two-foot-long metal bar from his backpack .

A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? It's those with the aliases, according to a study from commenting platform Disqus

Earlier this week, Google launched Search+, and immediately the tech world cried foul .

In 1588, 130 Spanish ships pointed their bows toward England, intent on invading the country and overthrowing Queen Elizabeth I. But they were unprepared for the battle they instigated.

Most successful founders are no strangers to chaos and stress. In fact, they learned how to deal with it gracefully at a very young age. If you’ve never founded a company , rest assured it never happens as elegantly and smoothly as articles in Inc

How did a prominent writer beat the GOP candidate in the search war? Superior SEO.

How did a prominent writer beat the GOP candidate in the search war? Superior SEO. Here are a few simple rules for getting top ranks in the SEO world.