Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Want to reach more customers?

Want to reach more customers? From social to search, here are the 5 big ideas you may have missed at ad:tech this week

Haters gonna hate. But in recent history, no brand's been on the receiving end of consumer vitriol like Ticketmaster

Haters gonna hate. But in recent history, no brand's been on the receiving end of consumer vitriol like Ticketmaster. Its CEO Nathan Hubbard has witnessed firsthand just how intense the loathing can get

Meet Siri. She'll write your emails, check the weather, update your calendar--and potentially disrupt the way future customers find your business.

Despite a drop in venture capital investment in the third quarter, venture capitalist Jeff Bussgang says he is seeing a surge in entrepreneurial activity. Total dollars invested through venture capital dropped 12 percent in the third quarter of 2011 compared to the previous quarter, according to an October report from Pricewaterhouse Coopers and the National Venture Capital Association

Despite a drop in venture capital investment in the third quarter, venture capitalist Jeff Bussgang says he is seeing a surge in entrepreneurial activity. Total dollars invested through venture capital dropped 12 percent in the third quarter of 2011 compared to the previous quarter, according to an October report from Pricewaterhouse Coopers and the National Venture Capital Association. While the venture capital market is up so far this year relative to 2010, the drop-off in the third quarter is likely related to the general uncertainty in financial markets.

Despite a drop in venture capital investment in the third quarter, venture capitalist Jeff Bussgang says he is seeing a surge in entrepreneurial activity. Total dollars invested through venture capital dropped 12 percent in the third quarter of 2011 compared to the previous quarter, according to an October report from Pricewaterhouse Coopers and the National Venture Capital Association

A Q&A with the director of Microsoft's Envisioning Lab, where they're working 10 years ahead, growing plants on the walls, and thinking about how your data will do your bidding in the future. The most unbelievable part of Microsoft's eye-catching Productivity Future Vision video , released earlier this week, isn't the see-through refrigerator, the software app that discovers a product design breakthrough on its own, or the plants growing on the wall of the ethereally white office. (That last one, actually, is a real office on the Microsoft campus.) No, the most unbelievable part is how clean every surface is--in the car, in the office, and even in a kitchen where a bake sale project is underway.

By Quirin Schiermeier of Nature magazine Climate scientists warn that critical gaps in climate data could open up after the current generation of Earth-observation satellites comes to the end of its life, with the next generation nowhere near ready to take over. The problem is exacerbated by the lack of an adequate replacement for a pair of Earth-observation satellites, the Orbiting Carbon Observatory and Glory, which failed on launch in the past two years. Earth-observation programs will fail to provide the data continuity required for climate science unless they are more adequately managed and supported, Kevin Trenberth, a senior researcher at the U.S

It's easier to start a company in Rwanda, Singapore, or Macedonia than it is to do so in the United States, according to the World Bank's latest report on start-up friendly economies. The World Bank's annual Doing Business report ranks the ease of doing business within 183 countries based on business-friendly regulations. The formula takes into account the ease of starting a business, factoring minimum cost, time, and available capital

Think the best place for solar panels is the desert? Think again. In Antarctica, the sun shines 24 hours a day

It is no secret the online deal space has exploded over the past few years. Companies like Groupon, LivingSocial, and Bloomspot have seen incredible growth and for good reason: The online small business revolution is upon us. Offering discounts on goods and services is nothing new, but having location data and intent is a holy grail

By tracking every step of the food production process, the next time people start getting sick from cantaloupes, it will be much easier to find which farms are clean, and which are responsible. Food contamination has been in the news recently, and for good reason; at this moment, people in the U.S. are still getting sick from cantaloupe tainted with listeria.

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.