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Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Social software covers a lot of ground, but in general, products in this field enable people to share ideas and documents, find expertise and connect with colleagues, and communicate interactively with others. Gartner reports that “social software technologies as a whole are among the most hyped in the industry at the moment,” but is quick to warn companies that different social software technologies are “at different levels of maturity.” Meanwhile,

Distractions at work are nothing new. Francesco Petrarca (Petrarch) wrote about strategies for dealing with work distractions way back in the 1300s. In his Life of Solitude , Petrarch offers the following advice for the medieval scholar: "Close the doors of your senses in order to achieve solitude in the presence of other people." Today, you will find many people doing exactly that in coffee shops and other public places.