A new program from HP is equipping African health workers with cell phones so that information about outbreaks can be collected and analyzed as fast as possible.
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Feed SubscriptionHow and Why to Develop a Niche
When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.
Read More »You’re So Vain, You Probably Think This Facebook Post Is About You
How often do you change your Facebook photo--and how do you measure up against the rest of the world? Okay, this Facebook post is about you. Let's conduct a little survey
Read More »Robo-Simulator Gives Shaky New Surgeons The Strokes Of Smooth Operators
Hands on surgical training (HoST) actually helps move the hands of surgeons in training to help them experience what it's like to make the cut. But are they actually learning? A teaching method that allows novice med students to instantly move with the same dexterity as the world's most seasoned surgeons sounds like the kind of science fiction quackery that'd get patients killed.
Read More »Meet The Winners Of "American Idol"
There’s no number to text your vote for Coke and Ford, but the brands have fused themselves to Fox’s pop star machine. Here’s how
Read More »Winning Workplaces: Knight Point Systems
Five founders cultivate a family-friendly work environment that includes tuition reimbursement and big-ticket prizes.
Read More »Gold Eagle Company
This family-owned business is all about giving backto their community and employees. Gold Eagle is a family business going back three generations.
Read More »The Story Behind The Story Of Cars 2
How Pixar's John Lasseter dug into the cutting-room-floor scrap heap of the first Cars movie to come up with the idea for the new film. Creative people know that no idea that gets cut from a project ever goes in the trash can
Read More »"Let’s Go for It"
Name: Arun Majumdar Title: Director, Advanced Research Projects Agency–Energy [More]
Read More »Want To Be Like Jon Stewart? New Governmental Open Data Standards Are For You
Machine readable congressional transcripts will bring the power to find political gaffes to everyone. Forget leaked cables: there's enough juicy political nonsense lurking in the public record to satisfy the 24-hour news cycle until 2012
Read More »The Secrets Behind Google’s Push Into Renewable Power
In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.
Read More »Why No Amount Of Money Can Make 3-D TV Successful
TV and film industries treated 3-D like any other premium tech, pumping it full of marketing dollars. Everyone lost money
Read More »Yuck: Ad Subsidized Kindles
Amazon has announced it will begin selling an ad-supported version of its Kindle eReader starting May 3rd. The "Kindle With Special Offers" will sell for $114, an 18% discount from the current $139 sticker price
Read More »Why Google Is Investing $168 Million in a Giant Solar Farm
We had a feeling that BrightSource Energy was destined for big things when Google first announced it was investing $10 million in the solar thermal startup in 2008. After all, Google only invests in impressive ( TechnoServe , eSolar ) and profoundly weird ( wind power from kites , anyone?) companies.
Read More »Morgan Spurlock on His Doc Sponsors: "We Should Have Asked for So Much More Money"
At the photo shoot for our April feature , the director of Pom Wonderful Presents The Greatest Movie Ever Sold talks about the process of scavenging for cash in exchange for blatant product placement in his film ... about product placement.
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