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What to look for when you choose board members. And what to avoid. The second of a four-part series.

Domain name registries and marketers can rejoice now that the Internet Corporation for Assigned Names and Numbers (ICANN) has given its blessing to a plan encouraging the use of much more creative Web addresses. On Monday ICANN's Board of Directors voted to increase the number of Internet domain-name endings--called generic top-level domains (gTLDs)--from the seemingly ubiquitous .com, .net, .org and 19 other suffixes that most Web users have come to know over the past two decades