We continue our examination of the business book Purple Cow with an interview of author Seth Godin. What companies are using a purple cow strategy now, and how is Seth trying to change book publishing?
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Tag Archives: domino-project
Feed SubscriptionRamping Up The Emotional Side Of Marketing When It Can’t Be Measured
There's a big misconception that to know the true value of something, you must track it, that success lays solely in the outcome of very specific numbers.
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