Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

On December 20, BioWare will release Star Wars: The Old Republic, its most ambitious project yet. Bigger than all of its previous games combined, it could be a monumental success--or a titanic failure

Breaking news from your editors at Fast Company, with updates all day. Iran Blocks U.S. "Virtual" Embassy

This and more important news from your Fast Company editors, with updates all day. Torrent Site Hacked

Growing concern over the debt ceiling, America's broken job engine, Wall Street's thoughts on Netflix, and more. The effect of lowering America's credit rating. Economists weigh in on the turbulence that would arise from lowering the federal government's rating from AAA to AA, noting it could create a "further blow to the already fragile national economic confidence," reports The New York Times.

Vasu Kulkarni is using his computer engineering and entrepreneurship degrees to elevate the playing experience for high-school basketball teams. | Photograph by David Yellen Startup Krossover is bringing number-crunching technology to high-school athletics. DATA ANALYTICS has recently become a red-hot trend in professional sports

Someone at Amazon must have read our post about how Apple spun the white iPhone 4 fail into a PR win , because it's making a game attempt at turning its Lady Gaga blunder around. The company is relaunching its Lady Gaga offer (99 cents for her new album, plus a free upgrade to 20 GB of cloud music storage on its servers), noting "this time we're ready." Earlier this week, a crush of Gaga fans jumping on the deal crashed the company's servers, creating hours-long download times and leading commenters to publicly flog Amazon via the comments section on the Gaga's Born This Way album page--creating exactly the opposite of the goodwill it was going for.

What's Google's new cloud-based music service got in common with Lady Gaga? Word of a forthcoming ad shot last weekend in NYC and pairing the tech and fame monsters might offer clues. Today at Google 's I/O conference, the company unveiled Google Music Beta, a cloud-based music service that enables users to store songs in a digital locker and stream them to any Android device--phones, tablets, laptops, or desktops

By: Philippe Matthews If you have opened a fitness magazine in the last last 20 years, you’ve probably seen a dark-haired, exotic bodybuilding beauty named Sharon Leigh Bruneau.   Proud of her mixed heritage, Sharon is Metis (French-Canadian Indian). “My native ...

Fifty years ago today Yuri Gagarin became the first human ever to journey into space --a symbolic moment that psychologically, technologically severed the human race into those who lived before that moment, and after it. Google has a special Doodle for the occasion, and Gagarin-mania and space-themed posts will be everywhere today. Poyekhali ! 1.

Google 's Musicians@Google production just released an exclusive interview between Lady Gaga and Marissa Mayer. How could we not pay attention? This is, after all, a perfect pop-culture-tech-innovation-creativity storm as far as we're concerned