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Here's how a banker will cut to the chase -- and decide if your company is worth taking a risk on. I have a friend in the baseball business who used to value players. He could take a player’s statistics, compare them to other similar players, and help his clients (the baseball clubs) come up with a value range for the player.

There's no good reason to care about EBITDA, right? Wrong. Your banker and investors will care--so should you.