Listen to My Exclusive Interview with Shama Kabani The Zen of Social Media Marketing (Can’t See Radio Player Below, Click Here) Shama Kabani is the author of the Zen of Social Media Marketing and best known as the Marketing Wiki! ...
Read More »Tag Archives: economics
Feed SubscriptionPricing Similar Products: 2 Tricks
If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.
Read More »A Hedge or Bet? A Matter of Perspective
JP Morgans recent multi-billion trading loss reminds us that matters of risk entail a healthy dose of consideration. Here's what you need to know.
Read More »5 Secrets of a Great E-Newsletter Business
An e-newsletter has relatively low costs of entry and can quickly scale up to millions in revenues per year. Here's how to get started.
Read More »Why Tesla Motors Is Betting On The Model S
Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan. Photo by Joao Canziani When Tesla Motors moved into its new Palo Alto headquarters in 2010, CEO Elon Musk raised a flute of Champagne and toasted his cheering staff.
Read More »Why Tesla Motors Is Betting On The Model S
Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan
Read More »Why Tesla Motors Is Betting On The Model S
Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan.
Read More »Cargo Firms Offering Free Shipping
Heard of free shipping? Prices are so low that some freight companies have paid to haul clients' cargo across the ocean. Now is the perfect time to order all the commodities you could possibly need from overseas.
Read More »Educational Technology Experts Skeptical About Apple’s iBooks
Apple has demonstrated again and again its ability to create and reinvent content marketplaces by designing irresistible devices and platforms--will educational content be its next conquest? When I was in college 10 years ago, my biology textbook was a $300, four-pound monstrosity with a shiny CD-ROM shrink-wrapped to the front.
Read More »87,000 Ways To Save American Airlines
A plea to CEO Tom Horton to turn American Airlines employees into believers, proselytizers, and champions--and fix up the airline's finances in the process. "We will have to make very tough and sometimes unpopular decisions that will impact people's lives." —An internal letter to employees from Tom Horton, CEO of AMR Corporation, American Airlines' parent company on 12/15/11 Dear Tom, You think American Airlines employees were frightened and scared for their employment before
Read More »Education’s Economics Of Scarcity
All across the United States, nay all around the world, the message about higher education is uniform: More people should go to university. President Obama has repeatedly stated on record that "by 2020 America will once again have the highest proportion of college graduates in the world." The Lumina Foundation is working to increase the proportion of Americans with degrees to 60% by 2025 .
Read More »How Blinkx Is Creating Internet TV For Couch Potatoes
Internet TV has mostly been a lean-forward experience. A new set of channels from the video search giant is making it more like the boob tube. Internet television has historically been a mostly lean-forward experience.
Read More »Groupon IPO: Stay Calm
It's going to be a wild ride on Friday when Groupon launches into the public markets. Here are three things to keep in mind as you watch the price race up and down.
Read More »Hassle Maps: The Genesis Of Demand
"I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette.
Read More »The Power of Women in Business
Count Me In founder Nell Merlino rings the opening bell to raise awareness of the power of women in business. Standing above the New York Stock Exchange trading room looking out at a sea of mostly men Friday morning, Nell Merlino was reminded of a breakfast she had in 1993 in the same room
Read More »