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Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl.

Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl. But to get the most bang for their buck, they might want to play their ad right after the game ends--not during it. Because if it's a close one, the time slot right after the final gun should have the most sway with viewers.