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The Verge's Joshua Topolsky and The Wirecutter's Brian Lam hope to distinguish themselves in a crowded field. By taking two vastly different approaches, they may just do it.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. AOL Forced to Hire New Engadget Editor After EIC Bails After Editor-in-Chief Josh Topolsky and the entire senior staff left to start a competitor site, Engadget knighted automotive editor Tim Stevens as a replacement. The defections highlight growing disdain for the " AOL Way ," which includes quotas for page views and prioritizing search-engine driven content.