Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Intel, PayPal, Pepsico, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done.

Robert Rodriguez was doing 3-D way before it was cool. Now he's testing out a whole crop of moviemaking experiments, including "Aroma-Scope" for his latest Spy Kids installment, and a remake of animated fantasy "Heavy Metal." Robert Rodriguez is like the filmmaker’s version of Cool Record Store Guy . Whatever it is other directors are into now, Rodriguez was into way before anyone else was into it.

Some of history's greatest entrepreneurs werent satisfied with a single great idea.

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Yes, Hollywood Stars can live up (or down) to their stereotypes. But they can also be invaluable in promoting a good cause.

The auteur behind "Thumbsucker" and the newly released "Beginners" has perfected the art of making capitalism look beautiful, earning money off of corporate commercial work to support uncompromisingly artistic independent films. Let's call 'em "dependies." “I don’t actually believe in advertising,” says Mike Mills, a guy who makes his living directing TV commercials. “I don’t really believe that when I make a Nike ad that people go buy more of that shoe, you know?” But by the time his spots air, the ambivalence has magically transformed into authenticity.

Google just revealed it's supporting authorship markup HTML tags. This may seem like a small tweak, but it's seriously good stuff if you're a writer wanting to find your work online--and it could even help protect an article's IP.

1. Ending weeks of offline misery after high-profile hack attacks, Sony's PlayStation Store is back online

There’s no number to text your vote for Coke and Ford, but the brands have fused themselves to Fox’s pop star machine. Here’s how

David Horvath and Sun-Min Kim stuck to a positive message, and made Uglydolls into a household name. The story of Pretty Ugly begins with two people who never wanted to work at a toy company. When David Horvath and Sun-Min Kim met at Parsons School of Design in 2001, the pair quickly bonded over their love for design and their hope to create toys with a meaningful message.

The battle between the Silicon Valley greats isn't typical corporate warfare.

You may not be a CEO, a billionaire philanthropist, a tech whiz kid or a saintly fighter for the rights of humanity, but you--yes, you--have a shot at the TED stage in 2012.

1. As if to remind us that the world of TV is changing incredibly fast, Netflix has signed a deal with Lions Gate Entertainment to bring all the Mad Men archive shows to the digital online channel. The show is highly acclaimed and Netflix is reported to be paying around $1 million per episode--meaning it fully expects to recoup more than that from subscriptions and ads (curiously fitting given the show's setting!).

Amateur chef and comedian Nadia Giosia broke into the competitive world of celebrity cooking with the power of her online community. Nadia Giosia, the saucy Italian comedian behind Cooking Channel's hit show, Bitchin' Kitchen , broke into the elite world of television chefs through the grassroots enthusiasm of her fierce online fans.

Sylvia Wildfire, like many business owners with children, would love to pass her Thousand Oaks, California-based business, OnCallMedic, which supplies emergency medical technicians to weddings and big events like the Grammy Awards, on to her son, Michael.