In California, Latinos and African-Americans simply are not buying electric cars. It's time for some new marketing. The Prius is an emblem of the environmentally aware upper middle class, and at this point, electric vehicle purchases are mostly limited to early adopters who have the cash to experiment with an entirely new kind of vehicle.
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Tag Archives: environmentally
Feed SubscriptionGoogle Cash Powers Up CoolPlanet Biofuels
CoolPlanet Biofuels, a startup that churns out biofuel from cellulosic waste (think plant waste and woodchips) just snagged an undisclosed amount of cash from Google Ventures in its Series B round of funding. This comes after an $8 million funding round last year, which included GE and North Bridge Venture Partners. Out of all the biofuel players in the market, why is CoolPlanet getting so much attention
Read More »Leadership Lessons From Charlie Sheen?
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today.
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