With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Long gone are the days of a handful of Madison Avenue firms controlling the advertising world.
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Feed SubscriptionBioengineered anal sphincter could transform fecal incontinence care
Experts in regenerative medicine use human nerve, muscle cells to create what they say is world's first replacement sphincter
Read More »New leukemia therapy destroys cancer by turning blood cells into "assassins"
Gene therapy allows patient's T-cells to destroy leukemia cells; experts "surprised" how well it works
Read More »New date rape drink detector gets rocky reception
Experts caution that drug-detecting senor could give false sense of security
Read More »Make Your Sales Team Soar
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Read More »Diana Nyad swim ends early, but senior athletics going strong
Strong winds and ocean currents forced 61-year-old Nyad to end marathon swim, but experts say aging athletes
Read More »Workplace increasingly hostile, study finds
Experts point to stress over job security, and research says workers blame leadership, other employees, economy for rudeness
Read More »IBM Partners With Portland To Play SimCity For Real
The Oregon city is the first to use IBM's app to help cities figure out how policy can affect the lives of their citizens. But can any algorithm quantify the whole experience of city living?
Read More »Diana Nyad’s marathon swim: Inspiration for aging athletes?
Sixty-one-year-old says seniors capable of great athletic feats, and experts agree
Read More »Martha Stewart’s 10 Biggest Management Mistakes
Martha Stewart Living Omnimedia (MSLO) has been profitable in only one of the past eight years. So where did Stewart go wrong
Read More »Is a Second Internet in Our Future?
What if you could conduct business on a second, more secure Internet? For some, the idea of a more secure Internet makes sense: all transactions would be safe from criminals and hackers who routinely break into corporate servers and deface websites. This second Internet would run alongside the main Internet but use an entirely different network of servers and IP addresses
Read More »Is Michael Douglas still smoking despite throat cancer?
Experts say smoking after cancer diagnosis surprisingly common - and a very bad idea
Read More »Olivia Wilde "self-medicated" with food after divorce
Experts say food can curb negative emotions by affecting "reward pathways" in brain
Read More »Anti-Hotel Service Rivalry Heats Up As Wimdu Threatens To "Kick Airbnb’s Ass"
Wimdu offers a glimpse into its plans for giving nearly identical rent-your-room service Airbnb a run for its huge chunk of money. A dozen or so twentysomethings met for an apparent company outing on a recent Thursday evening in 90-plus degree heat at an outdoor spot in New York's East Village called B Bar. It's as much of a home to bridge-and-tunnel crowds as it is to first-year M&A bankers
Read More »Hugh Hefner spat spotlights men’s sexual health
Playboy founder denies allegations on Twitter - what do experts have to say?
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