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Twitter Is The Newest Tool For Self-Published Stories

This week kids' favorite SpongeBob SquarePants will be the center of a new story on a wholly new medium: Twitter . The Ice Race Cometh--A Twitter Tale is an original story, from the official SpongeBob writing team, and will consist of multiple tweets and images broadcast throughout each day from July 12th to July 15th

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The Truth Behind Gmail "Hack"

Phishing is not hacking. Users were tricked more than violated ... and other lessons from yesterday's made-up story.

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NPR Hearts Urban Outfitters, But The Feeling’s Not Mutual

In a sweeping tale of brand confusion, our penniless hero NPR and rich merchant Urban Outfitters collude to sell a T-Shirt bearing NPR's logo. But the saga has a dark twist: Urban Outfitter's actions could financially kneecap NPR

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The Start-Up Recipe

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Your start-up, Julia Child-style.

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Theoretical physicists offer explanation of how bacteria might generate radio waves

(PhysOrg.com) -- Four theoretical physicists, led by Allan Widom, of Northeastern University, have published a paper in arXiv, where they show a possible way for some bacteria to produce radio waves. Taking note of the fact that bacteria DNA forms in loops rather than the familiar helix seen in humans, Widom, et al, describe a process whereby free electrons that flow through such a loop by hopping from atom to atom, wind up producing photons when energy levels change.

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Inventive Casual Woven Furniture

Despite the fact that the venerable casual furniture company Janus et Cie has produced its own designs since its inception more than 32 years ago, it often has

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Would You Like Some Vodka on Those Pancakes?

That could be the question someone might jokingly ask upon first learning of this unusual, individualistic, and hauntingly flavorful vodka from Vermont, which lends credence to the fact that it is made with the sugars from 100 percent natural maple syrup. That in itself makes Vermont Gold maple vodka ($40/$20) ...

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