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Diane Yu sees a $160 billion worldwide TV market opportunity for her company and its clients. As chief technology officer and cofounder of Freewheel --an ad tech firm with 130 full-time employees and U.S. headquarters in New York--Yu helps major television networks make sense of all the ads they're selling, and helps brands figure out what works to reach audiences wherever they're watching video content, now.

From space probes to royal weddings, Lego is inserting itself into all sorts of newsy events--and getting that instant exposure which few others have replicated. On Aug. 5, NASA's Juno spacecraft began its five-year journey to the planet Jupiter

Qatari scientists claim to have cracked the problem of shade for crowded stadiums during the 2022 World Cup: Artificial clouds.