Wieden + Kennedy epic "connected emotionally," edges out Puma To the surprise of no one, Nike’s Write the Future , a cinematic tour de force from Wieden + Kennedy Amsterdam and director Alejandro Gonzalez Inarritu won the Grand Prix in the Film category at Cannes. It may surprise some to know how close a call it was, though. There was, according to jury chair Tony Granger, global chief creative officer at Y&R, “a lot of deliberation and re-voting” among film jurors around two top contenders for the big prize--Write the Future and After Hours Athlete, a gorgeous dark horse from agency Droga5 for Puma.
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Feed SubscriptionHow DuPont, Old Spice, And The Gap Play Supporting Roles In Mike Mills’ Indie Films
The auteur behind "Thumbsucker" and the newly released "Beginners" has perfected the art of making capitalism look beautiful, earning money off of corporate commercial work to support uncompromisingly artistic independent films. Let's call 'em "dependies." “I don’t actually believe in advertising,” says Mike Mills, a guy who makes his living directing TV commercials. “I don’t really believe that when I make a Nike ad that people go buy more of that shoe, you know?” But by the time his spots air, the ambivalence has magically transformed into authenticity.
Read More »The Green Lantern Guru
Meet Geoff Johns, Warner Bros.' new Chief Creative Officer and the go-to geek for DC Comics' ever-expanding universe. With Ryan Reynolds' emerald abs casting a glow over theater audiences everwhere this weekend, Warner Bros. will unveil its first big superhero franchise since Superman and Batman.
Read More »Making 15 Minutes of Fame Last
Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Before she turned actress Natalie Portman into a ballerina for the film Black Swan, dancer Mary Helen Bowers was already training women all over New York City through her fitness company, Ballet Beautiful, which she founded in 2008
Read More »5 Ways "X-Men First Class" Is Like A Startup Business
How do you reboot the concept of a reboot? With a director who values originality, leadership, a strong team, and the power of rabid fans to say whatever the hell they want (as long as they're saying something). Sound like any successful entrepreneurs you know
Read More »Google Love Story: Man Builds Android App To Propose To Girlfriend
Boy meets girl. Girl loves Android.
Read More »Crystal Ballin’ With …
Fast Company introduces a new series of interviews, in which we ask CEOs and others to don the futurist's wizard hat and gaze into our crystal ball. Our first interview, on the future of music, is with Drew Larner, the CEO of Rdio. News is, rightly, about What Just Happened.
Read More »Dancing In The Streets: Bollywood Goes Mobile
The most formulaic of foreign film industries is being forced to innovate. For the first time, a Bollywood film is marketing exclusively via mobile and the web
Read More »Does Dyslexia Foster Entrepreneurship?
More than a third of business owners may be dyslexic. A new documentary features those who say the reading disorder is a gift that aided their success. A new film airing tonight on HBO2 examines the role of dyslexia in the lives of successful entrepreneurs and corporate leaders around the world.
Read More »The Story Behind The Story Of Cars 2
How Pixar's John Lasseter dug into the cutting-room-floor scrap heap of the first Cars movie to come up with the idea for the new film. Creative people know that no idea that gets cut from a project ever goes in the trash can
Read More »Android Movie Rentals Combine Best Of Netflix, iTunes
The biggest problem with Netflix is that movies cannot be downloaded--only streamed. For city slickers used to underground subway rides or travelers racking up frequent flyer miles, that's a huge headache: no reception means no Netflix. At the same time, the biggest problem with iTunes is that movies can only be downloaded--and not streamed
Read More »Hot New Market: Smarter Window Glass
%excerpt% Here is the original post: Hot New Market: Smarter Window Glass
Read More »Werner Herzog on the "Cave of Forgotten Dreams"
Set for theatrical release in only a few days, the 3-D documentary "Cave of Forgotten Dreams" explores the famed Chauvet Cave in Southern France.
Read More »Werner Herzog on the "Cave of Forgotten Dreams"
Set for theatrical release in only a few days, the 3-D documentary "Cave of Forgotten Dreams" explores the famed Chauvet Cave in Southern France. Scientifc American interviewed director Werner Herzog (Grizzly Man, Rescue Dawn) about the film
Read More »When Venture Capital Was an Adventure
George Doriot, the father of venture capitalism, liked to quip "Someone, somewhere, is making a product that will make your product obsolete." Doriot died in 1987, but his ideas about venture funding can be seen to this day; Intel, Apple, and Cisco (to name a few) are some of the first companies to be funded by venture capitalists. The VCs that followed in his footsteps—including Tom Perkins, Arthur Rock, and Don Valentine—have, through their work, trailblazed a path of American innovation.
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