Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The new Zynga partner program puts the company's know-how to work for outside game developers--but it'll also help Zynga get smarter faster.

In a mammoth two-hour keynote at its developers conference, Apple just revealed an armload of hardware, software, and services that will have execs at the companies and industries below gripping their Aerons. Google One of the three centerpieces of Apple's keynote was iOS 6, which will launch with over 200 new features and will be backward compatible with Apple's iPhone 3GS--its entry level phone that dates from 2010, but is still on sale

Landlords are becoming more understanding--even baking Airbnb language right into the lease--but you've got to be honest with them. Yesterday, Brooklynite Chris Dannen told the tale of how he made $20,000 from renting his spare rooms out on accommodations marketplace Airbnb --that is, before his landlord hit him with a restraining order.

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

The founders of True & Co. put lacy thongs in the swag bags at a mostly male tech conference; their eyebrow-raising approach to launching caught the eye of a few women investors

Bot Vid: Jogging With A Drone Joggobot has been in development for a while, but is all

Inclusion draws upon the two-way nature of real human conversation. Yet inclusive communication goes a crucial step further: It extends the practice of back-and-forth interaction in a way that entitles people to give as well as take--to provide their own ideas, and not simply to parry the ideas offered by others

Meet Philip Stanger, CEO of Wifarer, who wants you to always find your way in shopping malls and museums. Philip Stanger is the CEO of Wifarer , an indoor positioning technology company.

If your team spends its days asking for permission before executing, taking an hour to complete expense reports or time sheets, attending redundant meetings, or answering irrelevant emails, you’ve got a problem. Processes are supposed to help organizations scale up, improve efficiency for new hires and existing employees, and so on--but they can quickly get out of control.

Wireless Internet provider LightSquared has filed for Chapter 11 protection. LightSquared, the ambitious 4G wireless venture recently poised to bring lightning-fast Internet to the masses, filed for Chapter 11 bankruptcy protection earlier today. Government tests found that LightSquared's signals interfered with GPS reception, a setback LightSquared was never able to recover from.

My Offers taps what AmEx calls the "spend graph" to give cardmembers access to deals and discounts at nearby merchants. And it knows your mom couldn't care less about getting 50% off tickets to a three-day electro-fest

Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs

Could Twitter have foreseen the tsunami that was the Avengers opening weekend? Fizziology uses social media to make predictions about box office success--and is doing as well or better as traditional industry predictions. With summer movie blockbuster season upon us, it’s time for a favorite seasonal pastime: box office revenue predictions.

Technically it's a yapp (get it, your app?), but it still might change your life.