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Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake

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To Motivate Students, Make Them Give Away Their Rewards

A few months ago I wrote a piece for the Washington Post . The next day, my friend Lew emailed me with a link to an article about motivation through rewarding others that appeared on the page opposite my piece

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U R What U Tweet: 5 Steps To A Better Personal Brand

If you take a look at the top 10 Twitter users you'll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes. Just over a year ago, a local 16-year-old high school student emailed me out of the blue, proposing that he join me as a guest on a TV show I host.

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Ford Cruises Into Silicon Valley, Revs Up Work On Wired Wheels

Ford is hoping to jump-start a new race in automative mobile tech by way of an outpost in the heart of the nation's tech innovation district--a research lab in Silicon Valley that will help it make better cars and better friends. Gentlemen and gentlewomen: Start your algorithms

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7 Steps To Scoring New Business In A Bad Economy

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come. Ugh

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7 Steps To Scoring New Business In A Bad Economy

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come

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Is The Laptop Dead? Yup

2012 is thought to be the year of the Ultrabook, but though these slim machines may prove successful they can't disguise one odd fact: The laptop is a dead design.

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5 Steps To Measure The ROI Of Digital Media Channels

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media

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RIM’s Nonsensical Year

As 2011 winds to a close and 2012 begins, we do a little bit of Fast Company drumbeating. We predict a lot of stuff around here. Sometimes we're wrong.

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The 7 Greatest Communication Successes Of 2011

Media darlings and mavens of masterful storytelling who took center stage with aplomb in 2011. Welcome to Part 2 of my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week, the winners

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Anonymous Grabbed Credit Card Info In Stratfor Hack, China Steps Into Web Security, RIM’s Shrinking Smartphone Market Slice

Breaking news from your editors at Fast Company, with updates all day. Letter That Ousted HP CEO Now Public . The eight-page letter that accused Mark Hurd, then CEO of Hewlett-Packard, of sexually harassing an employee, is now public.

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