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Sexy Santa In Demand As Laptop Nation Takes To The Officeless Holiday Office Party

It may sound like an existential koan--how does one without an office attend an office party?--but in an increasingly freelance, telecommuting world, for many people this is actually a very real consideration. Now, pass the punch and let the mistletoe dangle. On a recent evening in the Gowanus section of Brooklyn, a group of revelers gathered to partake in a tradition as old as desks: The office holiday party.

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Trust Me: Here’s Why Brands Sell Trust, Subconsciously

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.

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An iPad In Every Store: Belly Wants Local Merchants And Their Customers To Ditch Those Paper Loyalty Cards

Digital loyalty is a hot topic right now, mainly because store loyalty is a system that's ripe for some technology innovation (all those paper punch-and-stamp cards...so old-fashioned!) and because it can be easier to implement a digital loyalty scheme than launching a full-fledged novel digital payment system--especially for the smaller-sized business, more mom-and-pop than IT geek. It's exactly into this market that Belly is launching today to change everything with a simple iPad. The company's press release notes it "will offer a unique value proposition for small and medium sized businesses by replacing the traditional ‘buy 10 get one free punch cards’ with unique rewards that fit the personality of the business and connect consumers on a much more personalized level." The company was branded as Bellyflop during its pre-startup phase, but today it's rebranding and coming out of private test

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The One Resolution You Need To Make In 2012

As the New Year approaches, many of us are thinking about our resolutions. What will we vow to do this coming year to be better--both at what we do for a living, and as members of the human race

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New York City’s Digital Deficiency

Sure, it would be neat if an app could help me find a local pickup game in my neighborhood, but is that something residents of New York City actually need?

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Why Your Car Is The Next Advertising Battleground

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street. Imagine this: You're taking the family for a ride in your new Toyota, when you experience something unnerving

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You Don’t Need An Army When You Have Seal Team 6

When I started VIA in 1993, my mother sent me a card with the famous quote from Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” I believed it then, but now I know it to be the truth

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8 Bold Resolutions For Marketers

If you haven’t made your marketing to-do list for 2012, this should give a good head start. Here’s a trivia question for you: What was George Harrison’s last released single?

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Personalized iPad-Mag Zite Launches iPhone App, Takes On Flipboard [Video]

On the heels of social newsreader FlipBoard launching an iPhone app, personalized e-magazine Zite today expands from the iPad to the iPhone, too. The move by the nine-month-old startup, which CNN acquired in September for $20 million, demonstrates just how much competition and overlap there is in the highly competitive aggregation space

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