It may sound like an existential koan--how does one without an office attend an office party?--but in an increasingly freelance, telecommuting world, for many people this is actually a very real consideration.
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Feed SubscriptionSexy Santa In Demand As Laptop Nation Takes To The Officeless Holiday Office Party
It may sound like an existential koan--how does one without an office attend an office party?--but in an increasingly freelance, telecommuting world, for many people this is actually a very real consideration. Now, pass the punch and let the mistletoe dangle. On a recent evening in the Gowanus section of Brooklyn, a group of revelers gathered to partake in a tradition as old as desks: The office holiday party.
Read More »Trust Me: Here’s Why Brands Sell Trust, Subconsciously
Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.
Read More »Smartphone Winners And Losers This Holiday Season–And In 2012
iPhone Reuters is reporting a poll of potential purchasers of smartphones in several nations--and top of the list sails Apple's iPhone.
Read More »An iPad In Every Store: Belly Wants Local Merchants And Their Customers To Ditch Those Paper Loyalty Cards
Digital loyalty is a hot topic right now, mainly because store loyalty is a system that's ripe for some technology innovation (all those paper punch-and-stamp cards...so old-fashioned!) and because it can be easier to implement a digital loyalty scheme than launching a full-fledged novel digital payment system--especially for the smaller-sized business, more mom-and-pop than IT geek. It's exactly into this market that Belly is launching today to change everything with a simple iPad. The company's press release notes it "will offer a unique value proposition for small and medium sized businesses by replacing the traditional ‘buy 10 get one free punch cards’ with unique rewards that fit the personality of the business and connect consumers on a much more personalized level." The company was branded as Bellyflop during its pre-startup phase, but today it's rebranding and coming out of private test
Read More »The One Resolution You Need To Make In 2012
As the New Year approaches, many of us are thinking about our resolutions. What will we vow to do this coming year to be better--both at what we do for a living, and as members of the human race
Read More »New York City’s Digital Deficiency
Sure, it would be neat if an app could help me find a local pickup game in my neighborhood, but is that something residents of New York City actually need?
Read More »Why Your Car Is The Next Advertising Battleground
Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street. Imagine this: You're taking the family for a ride in your new Toyota, when you experience something unnerving
Read More »You Don’t Need An Army When You Have Seal Team 6
When I started VIA in 1993, my mother sent me a card with the famous quote from Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” I believed it then, but now I know it to be the truth
Read More »Silicon Valley’s Designing Women Give Tips On Talking Tech
Some of tech's leading designers gather at 500 Startups to inspire the next generation. Step one: Learn how to code.
Read More »Lot18 Expands Wine Flash-Sale Dominance To Europe, Acquires Paris-based Vinobest
New York-based startup Lot18 is bringing its online wine business to Europe, acquiring Paris-based Vinobest for an undisclosed sum.
Read More »8 Bold Resolutions For Marketers
If you haven’t made your marketing to-do list for 2012, this should give a good head start. Here’s a trivia question for you: What was George Harrison’s last released single?
Read More »9 Steps To Quitting Your “Have To Have" Job And Pursuing Your Dream
How many of us have dreamed of leaving our current jobs to do what we really want to do? And yet, not many of us have actually left the safety of what we do daily unless forced out by layoffs and downsizing. Why is that
Read More »Personalized iPad-Mag Zite Launches iPhone App, Takes On Flipboard [Video]
On the heels of social newsreader FlipBoard launching an iPhone app, personalized e-magazine Zite today expands from the iPad to the iPhone, too. The move by the nine-month-old startup, which CNN acquired in September for $20 million, demonstrates just how much competition and overlap there is in the highly competitive aggregation space
Read More »Flavor Saviors uFlavor Refresh The Beverage Business With Billions Of Tastes, On Demand
Picture this: You are sitting in, say, a Bermuda hotel on vacation. Suddenly you are struck by a crazy idea for a new soft drink taste
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