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Frictionless And Merchant-Friendly, Loyalty Cloud Borrows The Square Model To Keep Customers Coming Back

The startup Womply recently brought us Groupon-like "effortless offers." Today it launches Loyalty Cloud, hoping to slice through the messy customer-loyalty market with the "simplest loyalty program ever for local merchants." Last month a new startup, Womply , launched to bring "effortless offers" schemes to local merchants--coming with an impressive pedigree because it's co-founder Brandt Squires was formerly GM and Head of Sales at LivingSocial . Just weeks later, Womply has an additional offering--Loyalty Cloud--that promises the same sort of effortless experience but for customer loyalty schemes, rather than Groupon -style "special offers." According to the new sitei, it's simplicity rests on the fact that, "Merchants create offers that reward customers for repeat visits and Womply handles everything else, from marketing and remitting offers to customers, to providing analysis and insight on the amount of revenue generated as a result." To this end, Womply's new Loyalty Cloud is trying to be a complete one-stop shop for local business loyalty schemes: Simpler even than stamping a rubber stamp on a collector card, and providing deep customer analytics that would be tricky to get any other way. It manages this by being seamless from a customer and merchant point of view, with the transaction happening "in the cloud" via "Womply's high-tech platform that enables the company to spot credit and debit card transactions at participating merchants and to push cash credits to customer payment cards." The whole thing is designed to be merchant-centric, rather than focussing on the deals or the end-user customers.

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The Ingenious Business Model Behind Coursekit, A Tumblr For Higher Education

At universities, educational software largely means enterprise-scale, expensive, feature-stuffed "learning management systems." Blackboard has the majority of the market, but professors and students are about as enthusiastic about its various updates, crashes, and bugs as people are with the latest version of Windows (Blackboard scores a whopping 93% "hated" rating on website Amplicate ). Last week, a new alternative was launched--built by students--that looks and works a lot more like the social platforms people actually choose to use in their spare time.

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Easing Your Company Into Workplace Flexibility

The "Flex and the C-Suite" series periodically showcases leaders who have made flexibility at work a key strategy for achieving smarter and better business results.

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Amazon’s Kindle Fire Blazed Through An Army Of Androids

The new tablet from Amazon is selling like crazy, and plenty of people are calling it a threat to the iPad. But the real story is how it flipped the script on the many makers of tablets running Google's operating system.

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3 Ways To Respect The "Co" In Consumer

When we look back at 2011, many will remember it as the year of the Occupy Movement, as the representation for the 99% found their voice, aiming to bring about change by influencing the controls of economic wealth and political power. Meanwhile, earlier in the year, Professor Michael E

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Rumor Patrol: New iPhones, iPads, Apple TVs

A crazy year for Apple shows no sign of slowing as 2012 approaches--more and more rumors are popping up. We've looked at them with a critical eye for you

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Spotify Adds Third Party Apps, Australian Samsung Ban Lifted, Lenovo’s Web TV, FCC Damns AT&T-T-Mobile Deal But Allows Re-Try

This and more important news from your Fast Company editors, with updates all day. Spotify To Enable Third Party App Access . Spotify boss Daniel Ek has just revealed his music streaming website will enable third party HTML5 apps to integrate right into the Spotify platform

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