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Introducing Starred , where we take

Introducing Starred , where we take

Introducing Starred , where we take

There's a shortlist of mistakes companies and brands typically make when trying to sell products to women. Marketing missteps can hurt sales, but more importantly, they can actually turn women off from your brand entirely. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy

In his new book, "Reinventing Fire," Lovins creates a system for powering a 21st century civilization without using 20th century methods. Amory Lovins, the chairman of the Rocky Mountain Institute and the author of influential books like Winning the Oil Endgame and Natural Capitalism, is back with a new book--and this time, he's claiming that the U.S.

Breaking news from your editors at Fast Company, with updates all day.

Nanosolar, which uses an innovative method to get roofs covered with solar panels, is busy outfitting Guard bases around the country. The nation's biggest energy consumer should be its biggest solar customer

Imagine going to work on a Monday, only to find that everything in your work environment changed overnight. The corporate reception area is gone, along with the receptionist, who could barely be bothered to acknowledge the likes of you, anyway

In January, when Netflix was riding high, I wrote that it was going to break my heart . While it offers an amazing service, its competitive advantage disappeared by its switching to online video streaming.

First you had to pay to drive into the city center.

Breaking news from your editors at Fast Company, with updates all day. Bluetooth 4.0 Renamed "Smart." The Bluetooth Special Interest Group, responsible for managing the wireless protocol, just sent out a press release stating the new protocol Bluetooth 4.0 has been renamed "Bluetooth Smart." Devices supporting BT4.0 will now sport a special "Smart" logo, or "Smart ready" if they only do a limited version

The state's program will be able to test the theories about whether cap-and-trade reduces pollution without destroying businesses. If it works, expect other states to quickly follow. The U.S

Imagine that you’re a young writer working for a big ad agency. You go into a client meeting.

Nutrition labels have a lot of information--too much perhaps. What if the fronts of food packages had a simple, easy-to-understand system that let you know if they were healthy or not? The government's Energy Star label is wildly simple to use; consumers may not know exactly why an Energy Star-labeled product received its designation, but they do realize that it's more energy-efficient than its counterparts

The President's new Chief Innovation Officer, Steven VanRoekel, says America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. His solution is to make agencies function like lean startups. "Driving innovation and innovative thought across the scope of government is super important," says federal Chief Innovation Officer Steven VanRoekel, who has been working under the radar since his appointment last August.