Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Aaron Levie, No. 59 on our list of the Most Creative People in Business, has a simple vision : Users should be able to share and access their content from anywhere, on any device. But as simple as that notion sounds, the execution is far from effortless for Levie, the co-founder and CEO of cloud-storage startup Box (formerly Box.net)

Now that a major online role-playing company has effectively created a functioning market for in-game currencies, gold farming is going to become a viable part of the global economy.

Over the last decade the world of do-gooding has seemingly been taken over by MBAs. Social entrepreneurship, a field encompassing both mission-driven businesses and entrepreneurial nonprofits, professes to bring the efficiency, rigor, and cold, hard metrics of business to the most important causes on the planet.

Don't like the government telling you to buy a CFL? There's no need to take up arms

If you like EVs, you might also like this new array. That's the thought process behind the partnership between the automaker and SunPower, who will be offering a package deal at Ford dealerships. One of the biggest criticisms of electric vehicles is that they don't necessarily reduce emissions

Economist Dean Karlan's new book looks at what works and what doesn't work in the fight against global poverty.

We knew Virgin Galactic had hopes of using its capacious SpaceShipTwo-class reusable spaceplanes for more than just joyrides into zero-g, but NASA's new contract with the fledgling space company is a milestone for the entire business, as well as Richard Branson's wackiest venture. As Virgin notes, "this arrangement marks the first time that NASA has contracted with a commercial partner to provide flights into space on a suboribtal spacecraft." The decision came out of NASA's Office of the Chief Technologist, source of some of the most paradigm-changing pieces of news from NASA recently, and it's technically a further step in a program that's already seen NASA technology flights on low-altitude rockets

Jamming carbon deep underground has long been a proposed solution to our emissions problems, but it's expensive and rarely used. Now we can use the Earth's heat to make that gas work for us. Geothermal power production and CO2 storage are both well-known practices in the energy world: one generates power from thermal energy that is generated and stored in the Earth, and the other is used to store CO2 from coal-fired power plants (or other dirty industrial plants) to prevent the greenhouse gas from entering the atmosphere.

Imagine if your prospects for beating the 9.1% unemployment rate depended not on a meticulously crafted cover letter and résumé, but on a complicated algorithm that helped companies determine the best matches for open jobs.

This and more important news from your Fast Company editors, with updates all day. Bing Dings Google's Market Share .

Whole Foods is encountering a not entirely unforeseen headache during their first Ramadan marketing campaign: Pressure from anti-Muslim bloggers and internal dissent at their company. A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers. The Houston Press leaked an internal company email claiming “it would be best” if Whole Foods did not observe Ramadan in-store, leading to widespread blowback from angry customers who supported the promotion.

Just as you've eliminated the last little bit of BPA in your life, now it's time to start getting worried about glymes, the industrial solvent that's already in your water and soon to be heavily regulated by the EPA.

It's often tough to explain startups and new tech and what they do, especially if no one's ever done it before.

You say you want a revolution?

By giving male mosquitoes a case of intense infertility (and counting on the females to not notice anything, um, missing from the experience), scientists hope they can prevent a second generation of bugs from spreading malaria.