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The ad analytics company is about to release a new service that will tell advertisers who’s seeing their ads--anywhere on the Internet.

In just nine months, the photo sharing startup hit 150 million pix and more than 7 million users who upload about 1.3 million photos daily (15 per seond).

As compared to rural dwellers, urbanites are more stressed and more likely to develop schizophrenia.

In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence." Crowdtap , a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.

This and more important news from your Fast Company editors, with updates all day. China's Got A Self-Driving Car Too . China's been quietly developing its own near-production-grade fully autonomous car--something akin to Google's amazing effort --for some time, and just the other day they gave it a fully fledged test.

Facial recognition software has advanced to the point it can cause serious security implications ... and open up a whole new world of powerful tech and clever innovation. This week at the Black Hat security conference researchers from Carnegie Mellon University will demonstrate how facial recognition technology can be used to positively identify a person and possibly even to gain access to their personal information, right down to their social security numbers

University of California, San Diego students will be going to Jordan soon to take part in an archaeological dig that's decidely futuristic: As they uncover artifacts and structures in the soil, they'll be using high-quality 3-D scanning to record accurate positional details--rich data that could be incredibly useful in the future. Instead of using expensive and complex imaging systems like LIDAR, however, the team will use a hacked Microsoft Kinect to do the job for them

Dangerous roads, rubbernecking at accidents, even running out of juice on your EV: All can be solved by the winners of the Department of Transportation's Connected Vehicle Technology Challenge, which found new ways for cars to talk to each other. Traffic is generally accepted as a necessity of modern life, but it doesn't have to be. We don't have traffic because there are too many cars, we have traffic because people are bad drivers and don't have enough information to make smart decisions

A new virus targeting Android-powered smartphones has been uncovered by CA security researcher Dinesh Venkatesan.

How a new ratings system and lightning-fast database is kicking off conversations about brands that launched as far back as 1872, all the way up through ...

A lingering mystery of the Gulf oil spill is where the oil actually went. It seems now that the microbes in the water made a meal of it, but that doesn't mean we can rely on them for the next spill

Verizon and AmEx have plans to let customers order items simply by typing in their phone number. It's all about integrating AmEx's Serve platform into the phones and tablets Verizon sells--an expansion of some fledgling "pay by phone" systems, and very different than the systems other teams are planning for the future of mobile payments.

Photovoltaic cells that convert heat, not sunlight, to electricity may turn out to be the solution for capturing all the energy we waste through heat.

What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together

President Obama's social media team unleashed a torrent of tweets today, specifically calling out Republicans opposing his debt ceiling plan.