Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

When Facebook launched a new form of advertising called "Sponsored Stories" earlier this year, some folks weren't buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line. Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising.

When it comes to workplace attire, we're no longer restricted to the all-business-all-the-time suits-and-ties of Mad Men-era office culture. Colorful, fun companies like Google have proved success isn't derived from stodgy work outfits but can be achieved even in T-shirts and V-necks

A Brazilian project called ADAPTA will put hundreds of species from the Amazon in conditions that mimic what the world will be like after years of climate change. The mission: to see which animals adapt and which will need our help to survive.

People the world over eat more fish than the environment can sustain. In Europe, they ate a year's worth of fish by July 2

Every week, the guys who funded the daily-deals powerhouse Groupon toss out a lottery ticket of sorts and let six completely unvetted entrepreneurs come in and pitch them. They’re calling it “Office Hours,” and while they’re hoping it will help them find the next big thing, they also believe it will simply play a role in juiceing up the entrepreneurial community in their home base of Chicago, which, they say, will produce long-term benefits of its own.

It turns out the size of your fork effects how much you eat. Yes, size matters--but not in the ways you might think. Next time you go out to a restaurant, request a big fork.

Consumers are reacting to price increases on Netflix the same way Tea Partiers are likely to react if the government raises the debt ceiling.

When Mumbai was hit by terrorist attacks, residents used Google Docs to assist victims and render immediate assistance. Meanwhile, upstart news curators Storyful rose to the occasion with coverage that beat the big names. Mumbai is a social media-savvy city.

Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends' song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.

Amazon's tablet PC has now all but been confirmed for an early fall launch.

Prodcast. That's the name of the tool Microsoft would love to get under the noses of as many tech-buying consumers as it possibly could.

Digital media giant Glam believes, "the author is the brand." So it's giving micro-sites such as SheFinds, HealthCastle.com, and Gear Patrol tools for their own micro-social networks. Here’s why that’s good for readers--and advertisers. Glam Media upended conventional publishing notions six years ago after discovering readers were increasingly seeking out authors instead of media properties--or, as Glam CEO Samir Arora tells

Apple PC Share Grows. Apple's share of the U.S. PC market has soared to a 10.7% all-time high, up from 8.5% at the end of 2010--taking the third place as a PC retailer behind HP and Dell.

The company touts its environmental investing and shrinking carbon footprint and--oh yeah--how it's working to fix the housing crisis it helped start.

A new contract will bringing fast-charging access points to Northwest highways, enabling a wave of electric cars to make long-range journeys, with just quick stops for charging along the way. Live near I-5, and have a Nissan Leaf or Chevy Volt? Your luck is in: Within six months all 276 miles of the interstate between Canada and Oregon will be peppered with electric charging points for your car of the future, in a project that'll turn it into the electric interstate of the 21st Century.