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Whole Foods Celebrates, Monetizes Ramadan

Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan. Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ..

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To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends. Forget Facebook fans; brands need to target the friends of fans.

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Going After Federal Contracts

Government work already makes up the bulk of Theresa Daytner's construction business. Now she's pursuing new federal contracts targeting female entrepreneurs. When Theresa Daytner founded Daytner Construction with her husband in 2003 as a commercial construction consulting outfit, she was not planning to pursue government work

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How to Launch a Viral Marketing Campaign

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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How Foursquare Can Boost Loyalty

Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Heres how to determine whether its worth it for your business and then how to pull it off

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WePay Makes It Easy For "Casual Vendors" To Open Online Stores

"She doesn’t need customization," WePay co-founder Rich Aberman says of a Nebraska theater major. "She just wants to get up and running quickly." Let’s say you’re a 20 year-old college student, and you want a simple way to sell the crafts you make as a hobby to help fund a summer trip. Where do you go?

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How To Stream Great Music While Keeping Your Work Groove

Instant access to almost any song you can think of, free personalized radio--digital music's time has come. How can you take advantage of the streaming riches without tanking your workday? With the U.S

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Leap Year, Episode 7: Corporate Cupid

Derek, with the aid of his lawyer, Josie Hersh, tries to figure out what he's done wrong and who, exactly, is trying to sue him. Derek, with the aid of his lawyer, Josie Hersh (Julie Warner, NIP/TUCK, DOC HOLLYWOOD), tries to figure out what he's done wrong and who, exactly, is trying to sue him

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Inside Pandora’s New Social Music Mind-Meld

Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends' song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.

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