Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News
"What's the short code for American Idol?" asks Joseph Gillespie, CEO of mobile marketing company Zoove, referring to the show's text-message voting system. "It's the largest use-case in history, but no one can remember it because the number doesn't make any sense." How brands connect to consumers is a huge headache for marketers--not just Idol fans--who've now tried almost every trick in the book to get your attention. SMS messages ("Text YES to 45938993"), QR codes, Facebook profiles, website addresses--you can't find an advertisement today that doesn't feature at least one of these marketing tactics
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