Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

iPad 3 Fatter NextMedia has gotten ahold of what they're saying is an iPad 3 rear shell, and photos of this thing are all over the web. It's consistent with previous rumored hardware, but for the first time it gives a true sense of what the iPad 3 will look and feel like.

The family-friendly online game Wizard101 is bigger than World of Warcraft and poised to grow even quicker as it spreads to China. But creators KingsIsle are making quite a few changes and installing esoteric systems so the Chinese government will let them play there

I am sitting in a bakery minutes from my house, steps away from the train station, watching still-sleepy counter workers shuffling brioches and muffins to a rising flow of customers. I shouldn’t be here. I should be on that train now leaving the station, heading into New York City.

Keep your eyes open for these red flags; they could make a partnership go off the rails. For a business to succeed , you may need to look to partnerships in order to grow.

It wasn't Abraham Lincoln's strengths but the self-discipline with which he put those strengths toward the right purpose. There is much we can learn by studying Abraham Lincoln's journey from being just another politician to becoming America's greatest president. (Wikipedia provides a compilation of "Historical rankings of Presidents of the United States" which makes it clear that in the eyes of many experts, and the public, Lincoln has consistently held this status)

Don't be that person. Seriously

MLS club Sporting Kansas City knows not every one of its matches will be an instant classic. That doesn't mean it can't still keep fans entertained

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

Meanwhile, TV viewership of the New York Giants' 21-17 defeat over the New England Patriots remained flat, if not a bit down, from last year. Twitter connected last night on its hashtag Hail Mary . The social service set a new record for gameday activity during Super Bowl XLVI -- 12,233 tweets per second at the end of the game

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

When you're up against some of the biggest competitors in the industry, you need to learn to play the game differently. Dear Jeff, We’re a start-up struggling to gain traction against a few major industry players.

Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl.

Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Some make you laugh , others (attempt to) make you cry.

How do people think outside of the proverbial box? They know how to view things more expansively. Here's how

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here's a truth: At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.