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In a move to grow beyond the confines of Facebook, Zynga announced its own gaming platform. Zynga founder Mark Pincus opened the company’s second "Unleashed" press event Tuesday by tipping his hat to the hundreds of employees who lined the rafters of the five-story headquarters in San Francisco

Imagine a world where there are no downloads.

On December 20, BioWare will release Star Wars: The Old Republic, its most ambitious project yet. Bigger than all of its previous games combined, it could be a monumental success--or a titanic failure

Television remote controls are evolving more than they have at any time in the past 60 years--but where we're going, we may not need them. The question of how remote controls may change in our smartphone and tablet era is actually moot. Forget evolving them from a crazy array of buttons to a smart touchscreen UI...the TV remote may be about to achieve its Nirvana, and dissappear into the ether

General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for your gaming and mobile ideas

High-profile entrepreneurs John Vechey and Ted Leonsis get real about what happens after your company is successful. The second half of the morning at Inc. 500|5000 conference, which featured hugely successful PopCap founder John Vechey and serial entrepreneur Ted Leonsis , took a different tone from the energetic coffee-fueled morning sessions

Over the next few weeks millions of incoming college students will make the trek to college as the head of their own households for the first time, creating a massive opportunity for brands to create lifelong loyalties for first-time decision makers. Learn five ways to friend the Class Of 2015 from the brands that are getting it right. As August comes to a close, you’ve probably noticed the barrage of “Back to School” ads that hold your every neuron hostage.

Nintendo's Wii has been used for a while now by physical therapists, but a revolutionary new platform could transform the game system into an at-home recovery tool, with therapists overseeing progress over 3G. A revolutionary rehabilitation system has stroke patients ambling onto Wii Balance boards--at home--to play versions of games like Wii Resort and Wii Sports, under the watchful eye of a remotely located therapist. For the first time, therapists can assign "homework therapy," giving patients an opportunity to get continuous monitored therapy services and rehab at home with ease.

Now that a major online role-playing company has effectively created a functioning market for in-game currencies, gold farming is going to become a viable part of the global economy.

Disney Research has come up with a new technology so

J.K. Rowling has segments of the Interwebs alive with intrigue over the new site Pottermore.com , and this content-enhanced YouTube page, which goes far and above your usual smart ad. We'll find out Wednesday morning what it's all about

Nintendo's Wii U device promises to truly reinvent the console-gaming scene. But rivals Apple and Sony are hot on its heels, promising similar, if not better, touchscreen innovations that will be on the market sooner. A look at the contenders for consoles of the future

The National Endowment for the Arts says so, and is even putting its funding where its mouth is. But the gaming community says it's probably too soon to pop the champagne corks

It's not quite the hunt for Osama Bin Laden, but 1,000 military and civilian players could help the Navy--and presumably its elite SEAL teams--figure out tactics for fighting off maritime terrorists and securing the Horn of Africa. All those years playing World of Warcraft may not have been for naught: The United States Navy has begun crowdsourcing ideas for fighting Somali pirates ... through a new video game project.

01 / Zynga > > For dominating--and monetizing--the social-gaming industry. The largest social-games developer in the world touts hundreds of millions of monthly active users on FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, and more