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Digging Deeper into Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

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How I Built 10,000 Connections

Goal setting is embedded in my DNA. Because something deep inside me gets so much satisfaction from completing them, I have to be careful that the goals I set are not colossal wastes of time and energy

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Guy Kawasaki’s Social Media Secret

The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.

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Minding The College Gap

In her sophomore year at Chicago's ACE Technical Charter High School, Kewauna Lerma had a 2.25 GPA. Yet when Jeff Nelson met Kewauna, he knew she was capable of getting into and graduating from a four-year college. Nelson is the cofounder and Executive Director of Urban Students Empowered ( US Empowered ), a not-for-profit organization dedicated to college preparedness and college persistence (keeping students in college once they have enrolled) for low-income high school students.

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How Attractive Are You to Potential Suitors?

When showcasing your capabilities for a prospective business partner, three key elements could help you close the deal. A client our ours expressed that he was interested in building a new business in the healthcare sector. We agreed that to be successful, the company would need a strategic partner that has experience and capabilities in the healthcare space to complement the customer relationships the client has cultivated over the years.

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How to Overcome Fear: 5 Tricks

Fear is the main obstacle to success in business--in business as well as elsewhere. Don't let it rule your life. Most people aren't as successful as they might be, simply because their fear is keeping them from taking action.

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8 Things Your Employees Need Most

Forget about raises and better benefits. Those are important -- but this is what your staff really wants. Pay is important .

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8 Things Your Employees Need Most

Forget about raises and better benefits. Those are important -- but this is what your staff really wants. Pay is important .

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No Really! Change is a Good Thing

Spearheading a rapidly-growing business has its challenges but don't resist the urge to evolve as the business grows. Steering a rapidly growing and evolving business is one of the most exciting endeavors an entrepreneur can undertake

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