[youtube _z1bwFD9bug] A number in the "very high six figures." That's how much it cost TabCo to run its recent eye-grabbing campaign, pitched to reveal a revolutionary innovation in the tablet PC market, according to Jonathan Bloom CEO of McGrath Power, the firm that ran it. That amount is a measure of the bet the tablet is placing on its new product, and also a guide to the complexity of the entire process--but that's just the start of it
Read More »Tag Archives: government
Feed SubscriptionVisualizing Regulations To Prevent You From Being Snookered By Greenwashing
It's hard to know what products mean when they say they are "environmentally friendly" or "fully compostable," but there are rules about what companies can and can't claim about their products.
Read More »Why Zimbabwe’s Cool-Sounding Plan To Give Away Millions Of CFLs Isn’t A Good Solution
It sounds like a forward-thinking energy policy, but giving away the bulbs won't solve the country's electricity problems, and the money could be spent on developing truly innovative solutions. Zimbabwe's power supply is erratic, to say the least
Read More »IBM Can Predict Floods And Droughts Days In Advance
IBM is testing a new system that--using just weather patterns and detailed maps--can accurately predict 100 hours of future river behavior. It's four days before a major flash flood will hit your local river
Read More »Case Study: Can Solar Power Pay?
A CEO has to weigh his ideals against financial reality The room was cool, but emotions were not.
Read More »Top 10 Companies by Growth Rate
From selling designer apparel to designing the hottest nightclubs, the fastest-growing companies on the Inc. 500 share their secrets to rapid growth.
Read More »Australia Passes CO2 Offset Laws, Carbon Pricing Next
CANBERRA (Reuters) - Australia's parliament endorsed the world's first national scheme that regulates the creation and trade of carbon credits from farming and forestry on Monday, to complement government plans to put a price on carbon emissions from mid-2012. The laws, the first major bills passed by the government with Greens support in the Senate since the Greens took the balance of power on July 1, are a precursor to the carbon price legislation to be put before parliament later this year. [More]
Read More »U.S. Carbon Emissions Jumped Nearly 4 Percent in 2010
By Timothy Gardner WASHINGTON (Reuters) - U.S. emissions of the main greenhouse gas rebounded nearly 4 percent last year as factories ran harder while the economy recovered and as consumers boost air conditioning during the hot summer, the government said on Thursday
Read More »Nielsen Gets More Accurate, Hackers Leak Bay Police Data, Windows 8 Getting An App Store, Apple’s Online Store Gets Social
Nielsen Gets Even Better At Measuring Stuff .
Read More »If No One Wants Them, Where Do We Resettle The World’s Refugees?
The droughts in Somalia are creating the latest refugee crisis. At the same time, Western countries are clamping down on asylum claims.
Read More »The Social Nexus (preview)
On January 25 the streets of Cairo erupted in protest against then president Hosni Mubarak’s repressive Egyptian regime. Over the next 72 hours the government shut down the country’s Internet service and mobile-phone system in an attempt to squelch the rebellion--to no avail: a rich ecosystem of Facebook conversations, Twitter outbursts and chat-room plans had already unified millions of Cairo’s people, who continued the relentless uprising. The government backed down and restored communications to keep the country’s economy on life support, but the masses kept up the pressure until Mubarak resigned 14 days later.
Read More »Post London-Riot Crackdown On Facebook, Twitter, RIM, Epidermal Electronic System Gets Under Users’ Skin
Fast Company's editors sift breaking news for nuggets of worthwhile innovation.
Read More »Muslim-Majority Nations Stifling Online Expression: Report
A new OpenNet Initiative study has found that internet censorship is prevalent in Muslim-majority countries...
Read More »Kill The Myth: Incandescent Bulbs Are Not Banned
Don't like the government telling you to buy a CFL? There's no need to take up arms
Read More »Israel: IEI’s Land Of Oil And Money
Israel may be the world's next energy superpower. But is this good for the Jews?
Read More »