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At the photo shoot for our April feature , the director of Pom Wonderful Presents The Greatest Movie Ever Sold talks about the process of scavenging for cash in exchange for blatant product placement in his film ... about product placement.

This is a promotional blog post. I was asked to cover the SXSW Film Festival screening of Morgan Spurlock's new documentary, POM Wonderful Presents: The Greatest Movie Ever Sold , which attempts to take a meta-look at the concept of product placement via a documentary funded entirely by product placement, because of promotional considerations: Fast Company, my employer, is featuring Spurlock, his movie, and his take on the concept of "selling out vs. buying in" as a story in the April issue