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It’s official: Gwyneth Paltrow has made the transition from ice-princess, Oscar-winning fashionista to full-blown domestic diva. She already dispenses tips on living gracefully on goop.com ; starred in a documentary about her culinary road trip through Spain with friend Mario Batali ; and recently published a cookbook, My Father’s Daughter . And now she is gracing the cover of the latest issue of Bon Appetit

Visa is trying out a low-tech location-based offers system with Gap that doesn't require check-ins or even a smartphone. It's clever, but basically is a testing ground for the coming wave of NFC purchases.

By Declan Butler of Nature magazine Even as the damaged reactors at the Fukushima Daiichi nuclear power station continue to leak radiation, researchers have begun laying the groundwork for studies that will look for any long-term effects on public health. Academic scientists face major obstacles as they try to collate baseline data on radiation doses in the face of the enormous disruption caused by the earthquake and tsunami that hit the country last month.

Google 's just improved its Google Commerce Search powers, giving online retailers a richer interface to offer online consumers trying find the right goods. Google says it's "building on the capabilities that have proved useful to" its retail partners, with a new system that will "help create an even more interactive and engaging experience for shoppers and retailers." Google even toots its own horn a little, noting that when sites like BabyAge incorporated Commerce Search it resulted in a 64% increase in site searches--an indicator that customers are spending more time digging through the site, and have a better chance of actually buying products rather than bailing