Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies

How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from Blue Ocean Strategy (2005) by W.

Working out has never been more efficient or a bigger part of a human culture than it is today. We've dug into the history of kinesiology to find the inventions and processes that changed exercise.

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.

By Ewen Callaway pf Nature magazine Stored inside Craig Venter's genome are clues to the history of humankind, including global migrations and population crashes. [More]

By order of the Shadow Proclamation (okay, Facebook), select episodes of Doctor Who will materialize online for fans around the world. Including one that's never been released before. The BBC, that venerable broadcaster adored by grandmas across the globe, is trying something new: Its Worldwide arm is putting select episodes of one of the BBC's content jewels, Doctor Who, online as a paid video-on-demand service on Facebook .

Foursquare gets hundreds, if not thousands, of brand requests every week. Here's how to forge a partnership with the in-demand service, and to reach customers who might get lost in the shuffle on Facebook or Twitter

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent

As Tom Hanks heads to the box office with his latest flick, a rodent-bodied spoof pops up on the streets of NYC--and on popular photo app Instagram. Is this a marketing stunt or just an odd cultural collision

Editor's Note: MSU China Paleontology Expedition is a project led by Frankie D.

Cheese is a world unto itself. Cheese U Boot Camp, a three-day course ($495) offered by the venerable cheesemonger Murray’s, lets you jump in with combat-booted feet.

Editor's Note: MSU China Paleontology Expedition is a project led by Frankie D. Jackson and David J

Editor's Note: MSU China Paleontology Expedition is a project led by Frankie D. Jackson and David J

Editor's Note: MSU China Paleontology Expedition is a project led by Frankie D. Jackson and David J. Varricchio, professors in the Department of Earth Sciences, Dinosaur Paleontology at Montana State University and Jin Xingsheng, paleontologist and Vice Director of the Zhejiang Natural History Museum in Hangzhou, China

The most surprising part of this story was that they managed to record brainwave activity from the sharks. This tale is about one of the most fascinating figures in the history of neuroscience: Dr.