Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off. Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven Triggers to Persuasion and Captivation, she addresses audiences who will feel shortchanged if their socks aren't knocked off.
Read More »