Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones. We admit it: We were never passionate about cleaning before we launched Method

The oil and gas industry hardly innovates! They just dig up oil! Who cares? Actually, I care and I believe that you should, too. I’m so interested in this that I’ve been interviewing innovative professionals in the oil and gas industry.

Usually, we're trying to keep plastic out of water sources, but it turns out that a little bit of plastic can go a long way in making contaminated water safer to drink. Most of the time, we want to make sure plastic stays out of water. It never biodegrades and is destroying our oceans and marine wildlife

In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence." Crowdtap , a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.

Wimdu offers a glimpse into its plans for giving nearly identical rent-your-room service Airbnb a run for its huge chunk of money. A dozen or so twentysomethings met for an apparent company outing on a recent Thursday evening in 90-plus degree heat at an outdoor spot in New York's East Village called B Bar. It's as much of a home to bridge-and-tunnel crowds as it is to first-year M&A bankers

The mayor of Santa Cruz is also co-founder of a coworking startup, which he created to bring individual jobs to his city after major companies turned him down. It's no surprise that the mayor of Santa Cruz, California--just a short ride over the mountains to Silicon Valley--is also a budding entrepreneur.

India's Tata Group--known as the maker of the world's cheapest car--is setting its sights on the world's cheapest home, with a $720 flatpack house that can be constructed in a week. The world's cheapest car is manufactured by the Tata Group. So is the cheapest water filter

Davidson is a professor at Duke University, a dyslexic, and a geek: The combination has made her a savvy, realistic, and observant critic of today’s technoculture. | Photograph by Adam Golfer Cathy Davidson thinks the time has come to reassess our approach ...

The July 4th weekend is just behind us and I spent a good part of last week thinking about summer and how my expectation for work-free vacations might or might not be about to disappear with the launch of FamiliesGo!. Back when I had a staff job at a major business magazine I had an editor who asked me to miss an evening flight that would start my annual vacation to do an eleventh-hour revise on a story. Now, he'd known about my trip for well over a month and I'd filed this story several weeks earlier

You may not use a health device connected to your doctor yet, but you probably will soon. What will these devices look like and how will you use them?

In North Dakota the waters kept rising.

The simplest way to cut down on energy use isn't to build millions of brand-new LEED-certified buildings; it's to convince people to make changes themselves.

Have you ever tried studying in the dark? How about studying in the midst of noxious fumes? It's not the best educational environment.

Mississippi River flooding is at its worst in decades. With thousands evacuated and the levees breaking, the Army Corps of Engineers has begun an audacious Facebook initiative to keep the public informed.

After a page calling for a mass march by Palestinians on the borders of Israel on May 15 was taken offline by Facebook, mirror sites with more than 3.5 million followers sprung up. Now Egyptians are preparing to march on Gaza and the Israeli military is threatening to crush protests. Will the so-called "Facebook Intifada" tip the Middle East into further turmoil