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%excerpt% Link: Close Up: Jessica Alba, Mompreneur

%excerpt% See the article here: Honest Tea CEO: What I Told Congress

Founder and "TeaEO" of Honest Tea, Seth Goldman discuss how he started the socially responsible beverage company as well as the decisions behind the teas that have been successful.

Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to personal integrity, I’ve learned that when it comes to beverages, if your label doesn’t catch peoples’ attention, they may not get the chance to taste what’s inside. (Unless of course you have a sampling team in the store, which is still our primary marketing strategy.) One of my favorite ways to test the effectiveness of our labels is walking into a store and seeing if I can spot our brand in a cooler in the back.

Last month, I had the chance to speak to a room full of entrepreneurs and angel investors at the Bethesda Green Business Incubator about the dos and don’ts of raising money from “angel investors.” Here are a few highlights from my remarks. Many service-oriented businesses can be started with minimal start-up capital

Today I participated in a conference held at the Treasury Department on access to capital. The session, which was convened by Treasury Secretary Timothy Geithner, and Karen Mills, head of the Small Business Administration, explored what the government can do to make it easier for entrepreneurs to access growth capital. I participated on a panel that explored the environment for initial public offerings or IPOs