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How $1.25 Billion Gets Spent In A Day: "Austerity Fatigue" And High Tech

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Checking in with IBM, comScore, Mercent, and Envirosell to play Cyber Monday quarterback. Or, as IBM's John Squire calls it: "The best day ever." Cyber Monday, which was invented by the National Retail Federation in 2004, was little more than a marketing gimmick until this year

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